La Senza Lingerie | "Blossom Beauty" Roadshow
0 Comments Published by ferari on Wednesday, October 5, 2011 at 3:55 AM.
Teasers for La Senza "Blossom Beauty" roadshow campaign
Buntings and Campaign series
The concept of the roadshow is actually an integrated brand promotion of La Senza’s lingerie products to create awareness of the campaign on selling floral lingerie collections by utilizing mobile interactive technology through scanning the QR barcode featured on the campaign series (print ads & flyers).
Three flowers made of lingerie are prominently used throughout the campaign as a key visual. The flowers feature 3 collections of La Senza lingerie under 3 different category; Beauty White (white color lingerie), Beauty black (black color lingerie) and Beauty Colors (colorful lingerie). the use of a flower instead of sexy & show-too-much-skin models is expected to gain more interest on Malaysia's local costumers on lingerie. The campaign is anticipated to be decent, inexplicit and open to any backgrounds of multi-cultural people of Malaysia without bring up sensitive issue or irritating any group of people.
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