La Senza Lingerie | "Blossom Beauty" Roadshow
0 Comments Published by ferari on Wednesday, October 5, 2011 at 3:55 AM.
Teasers for La Senza "Blossom Beauty" roadshow campaign
Buntings and Campaign series
The concept of the roadshow is actually an integrated brand promotion of La Senza’s lingerie products to create awareness of the campaign on selling floral lingerie collections by utilizing mobile interactive technology through scanning the QR barcode featured on the campaign series (print ads & flyers).
Three flowers made of lingerie are prominently used throughout the campaign as a key visual. The flowers feature 3 collections of La Senza lingerie under 3 different category; Beauty White (white color lingerie), Beauty black (black color lingerie) and Beauty Colors (colorful lingerie). the use of a flower instead of sexy & show-too-much-skin models is expected to gain more interest on Malaysia's local costumers on lingerie. The campaign is anticipated to be decent, inexplicit and open to any backgrounds of multi-cultural people of Malaysia without bring up sensitive issue or irritating any group of people.
Limkokwing University | Building Wraps (dummy)
0 Comments Published by ferari on Tuesday, October 4, 2011 at 2:58 PM.
Building wrap designs for Limkokwing University (dummy)
Yamalube (Malaysia) | Label designs & collaterals
1 Comments Published by ferari on Monday, August 22, 2011 at 8:47 PM.
Yamalube print ads & banner
These are wall banner and print ads for Yamalube Malaysia. I was assigned to create a key visual which featured Jorge Lorenzo together with all products of Yamalube oils available in Malaysia. The wall banner design is now applied in 4 official dealers' buildings of Yamaha Motor Malaysia.
Yamalube (Malaysia) labels
Yamalube (Malaysia) back labels
These are the label designs which I created for Yamalube Malaysia during my Internship time in Dentsu Y&R Malaysia. Today, the all three variants are available in store nationwide.
Yamaha "Power Your Passion" backdrop
This is a backdrop design for Yamaha Motor Malaysia which featured 4 different types of motorcycle produced by Yamaha.
Yamaha Pilihan Juara "Jorge Lorenzo" backdrop
Yamaha Pilihan Juara "Ben Spies" backdrop
I was assigned to create two backdrops which featured 2 riders of Yamaha racing team Jorge Lorenzo and Ben Spies, these designs were also applied in truck wraps of Yamaha marketing trucks for branding purposes of Yamaha Motor Malaysia.
These are some of my designs for Yamaha XJ6. I was heavily involved in the process of creating visuals for launching and promotional items of this motorbike in Malaysia. Due to copyright issue, I could only show you some of the visuals done for Yamaha XJ6, as follow:
Ben Spies with Yamaha XJ6 visual
Yamaha XJ6 Posters
Yamaha XJ6 Club emblems
Merchandise item visual
Poster
Shelftalker
Gondola end design
In store booth visual
Premium items 1 | stationaries
Premium items 2 | school bags
Premium items 3 | stationaries
Poster
Shelftalker
In store shelf
Pages of Yamaha safety ride campaign booklet
Flyer
Glorifiers
Product Display
Promotion desk
In store promotion layout
Sahabat Multimedia | Indonesian Student Recruitment Team
0 Comments Published by ferari on at 7:08 PM.
This would be one of my favorite project ever. In 2010, we (Indonesian senior students) were given a chance by campus to develop a marketing project to promote Multimedia University to the prospective high schools in several cities to increase number of students from Indonesia.
A glimpse of Sahabat Multimedia Video Promotion
In this project I was responsible to work as a Head of Creative. I managed all the collateral designs and promotional items, and also has a role as a director for video production of Sahabat Multimedia video promotion series which highlighted all faculties, facilities, and campus life.
Sahabat Multimedia Goes To Indonesia 2010 Flyer
Sahabat Multimedia Goes To Indonesia 2011 Flyer
The challenging part of this project was the idea of being an official "education agent" for campus while approaching high school students as a university's ambassadors . So we came up with a marketing brand "Sahabat Multimedia" where in english would be "Multimedia's Buddy"; it's fresh, youth-oriented, friendly, and has a strong correlation with Multimedia University.
Sahabat Multimedia Identity
Sahabat Multimedia Application Form
Protex hot air balloon Print ads series in 3 different languages
A glance of the event, all of the designs used in this booth are 100% designed by me with key visual provided by the client.
"Petpet" characters for different diaper's sizes
"Petpet" parenting series book visual
"Petpet" parenting series book + dvd content visual
Pelangi Homes "free umrah packages" promotion flyer
Lexus CT200h "hybrid car"
Lexus CT200h interior
Launching banners
Translucent invitation card alternative 1
Translucent invitation card alternative 2
Translucent invitation card alternative 3
"Promotion Girl" outfit designs
